Must My Wannabe Influencer Friend Stop Exploiting Me for Content?

The Prosecution: Beth

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of a decade, she, labels herself the “creativity monarch”. It’s fun for a short while, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but Marielle is aspiring to become one. She creates video blogs about living in our city, her daily routine, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be involved. On occasion I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram afterwards, and it comes like a jumpscare: I’ll have bare-faced, an awkward face or photographed mid-bite. It’s uncomfortable.

She also anticipates that I will to film her at inopportune moments. Often I'm in conversation to another person, or we're simply hanging out in the street. The dynamic feels like our bond has transformed into me serving as her unpaid videographer. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about the situation, she brushed it off. She’s taken me to several industry functions, which were appreciated, but that doesn't compensate for all the time and effort I invest assisting her make content.

I’m grateful that Marielle has helped me with my career in design, but I don’t want our connection to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and film me smiling with another. It’s so silly. I need her to understand that our 10-year friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being filmed, altered, or posted for an audience. I’m not a accessory for her online persona.

The Other Side: The Content Creator's View

I want Beth to see that the content we make together can get us an opportunity.

I am passionate about shooting content. It's more than a pastime; it's integral to who I am. Producing content and documenting experiences online enables me to show my personality and connect with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to make money from your interests. I admire people on TikTok who execute that style of informal, self-made film-making.

Content creation is my interpretation of engaging with life: noticing the details, posting them with an audience that values the art behind it. It's never my aim to make Beth uncomfortable. Taking her to professional gatherings was my way of offering access, providing her a opportunity to witness exclusive moments that could help her career in design too. That’s not blackmail, it’s just being realistic.

I would take her to these events even if she didn’t help me, but I desire her to see the benefits the content we make together can get us: a foot in the door. I understand not all people likes being on camera, but often unplanned moments is what makes material genuine. Appearing on video from time to time is part and parcel of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my personal filmmaker, but friends support one another in minor capacities. My assumption was filming a short video here or there would be enjoyable for Beth. Innovation flourishes in partnership, and having my friend around makes endeavors energetic and pleasurable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But filming together sometimes is part of how I record our shared experiences.

I value Beth’s friendship deeply and want to avoid making videos to come between us. I am ready to compromise: like requesting permission before recording, and avoiding angles that might make her self-conscious.

This isn’t about power, it’s about sharing my world while still respecting hers. Clearly making content is not a replacement for genuine friendship: it’s just part of how I experience life and I desire her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and Beth when they are socializing?

Nothing is more uncomfortable than having a companion point a camera at you. I get that it's her passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the uncertain future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply everyone around her is content. She needs to respect Beth’s privacy.
Another reader, 26

Marielle might love producing videos and displaying her life publicly, but it’s not for everyone. It’s nice she has helped Beth’s career, but she needs to hear what Beth wants.
Emma, 27

It seems like you value each other, so hold on to that and make sure it’s the priority in your relationship. Foster some authentic experiences, where genuine feelings are stored, not online archives. Even celebrities who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she’s working. Each appears unsure as to what’s reasonable. The answer lies not in trying to alter one another, but in each establishing defined limits around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their friendship?

Tracy Robertson
Tracy Robertson

Amber Voss is a seasoned journalist and content strategist with a passion for delivering impactful news stories.